A good business card is like a kick-ass tie; it won’t make you a better person, but it’ll get you some respect.
Today everything we do in business is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
Here are our top 3 reasons why the business card is still important and why you should have a pocket full of them at all times.
1. Swapping contact information digitally is impersonal.
Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
2. They are the most effective direct marketing tools.
Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an face to face meeting sealed with a handshake along with a business card exchange.
You may encounter a potential lead or contact at any time — tradeshows, industry conferences, happy hour, airport lounges – and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
3. A business card is the first impression of your brand.
When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
When you make a connection via your business card, you don’t want your brand associated with the word cheap. The goal is to make a memorable first impression – choose a stock with some weight to it, so it feels great in your hand. Consider a special finish like gold foil for extra impact. A unique business card will leave a great impression and may actually fuel the conversation even further.
If your business requires business cards printed check out COG Print Business Cards, or if your company needs a new corporate stationery design suite get in touch with COG Design. Our team would love to help you take your business to the next level. (02) 9523 6007.
COG Branding is all about SME’s and ensuring they pursue the SMART methods in achieving business growth. There is a saying that old time business leaders bang on about – ‘if you fail to plan, you are planning to fail’.
Though to be honest – there has never been more relevance in this term as it is in today’s volatile and competitive pandemic riddled business environment, where change is constant and competition is as fierce as its ever been.
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