COG Branding is absolutely thrilled to be engaged as a design, digital and strategy provider to the Deloitte Small Business Digital Champions Project.
The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.
As a design and marketing agency we have encountered many small businesses, and what we know to be true is that all business owners are time poor and have little time to get their heads around the latest technology. Reports show that when small businesses are digitally engaged, they are more likely to be making more money, creating more jobs, and more likely to be innovating new products and services.
Our Sydney Branding Agency see this project as one that can have a lot of impact, not only for individual small businesses but also the small business community in which these businesses operate. You see, digital enables business owners to work smarter, not harder (which is often the default position for small busies owners to take). Sadly, research shows that more than 50% of businesses say that if they were able to save time on business processes, they would spend the additional time on work as opposed to other important elects to ones life such as time with family, sleep, or exercise.
Each of the businesses COG Branding works with as part of the Deloitte Small Business Digital Champions Project are paired with a Digital Mentor. The mentors have been selected based off their leadership and success in business or the demonstrated digital innovation represented within their organisations. Each Digital Mentor has leveraged technology to build their own success, and this knowledge along with their experiences and learnings will be shared with the Digital Champions.
Again, COG Branding are not only excited to be involved but also chuffed to have been engaged to provide our branding and marketing services to businesses that have been vetted by high calibre consultants. It’s a pat on the back for our Sydney marketing and branding team.
Digital technology is easy to understand but hard to implement into an exisiting business. Technology in general is a powerful force that drives business forward, it can revolutionise a business by lowering the costs of overheads and operating costs. It can also assist a small to medium sized businesses deliver products and services faster, react to changing customer demands, and embrace new customers locally or internationally that want to purchase from an eCommerce website.
Through our work COG Branding understand that small business owners struggle to really understand how new technology can be injected into an existing business to reduce day to day challenges. When a business is time poor and stressed – technology can often increase this when it is difficult and the unknown.
There is an inherent power to the digital transformation of a small business. COG Branding has transformed hundreds of small to medium businesses and have seen the benefits of taking a business online and into the technological age. Most businesses in Australia are small (just shy of 100%) and they contribute around $393 billion annually to our economy (specifically in 2018). Small business Australia employs just under 6 million people (half of the Australian private sector workforce!). Not many people truly understand that small businesses create the majority of Aussie jobs and drive the future success off our nation.
Data from ABS shows that only half of Australian businesses have a website, and of these less are using technology and software for accounting and invoicing. But again, further research has proven that when small businesses are digitally engaged, more than half the time they are more likely to be growing revenue, creating jobs and innovating new products or services.
The Small Business Digital Champions Project will help small businesses to be more effective, competitive and ultimately, more profitable. COG Branding’s role is to use our Sydney Marketing Agency resources and experience to guide our small business clients through their digital transformation journey by providing specific advice and executing digital activity such as websites, eCommerce, Google Ads, Social Media, Email Marketing and connecting CRMs and inventory management softwares. As a service COG Branding understand our professional opinion and advice is sought after, and this position in the The Small Business Digital Champions Project will allow our Sydney Branding Agency to assist and provide practical, industry specific advice that will highlight the impacts going digital will have in helping our small business clients reach their full potential.
Digital tools are numerous, and COG Digital ensure our clients are introduced to the most appropriate for their business and market. The atomisation and digitisation of business processes frees up time for business owners – this is critical to not only the business, but the well being of the people in the business and our general society in general. Reducing stress and anxiety levels via well built and implemented technology and digital products is something COG Branding know to be true.
A key service offering from our agency is COG Digital, being a key part of the group in charge of digital transformations for small to medium sized businesses. Our digital specialists undertake initial digital assessments of our clients digital touchpoints and assets, gathering key business information and identifying the specific digital requirements which will deliver the most benefit. In determining the most appropriate digital products and services that will match our clients needs, COG Digital also combine the resources and skills required to carry this advised suite of digital activity forward, whether it be autonomously or with the help of COG Digital via a service level agreement.