At the core of any Accountants Professional is an unequivocal dedication to an SME’s numbers. The binding element here is that for the Branding Agency – it’s often all about the numbers too. Success being validated by data sets, analytics and sales results, derived from a core set of acronyms like ROAS, CTR, CPM and AOV.
The truth is, branding and marketing professionals are not actually magicians, surprising I know. Though our focus on the growth and survival of SME’s are much like that of the Accountants Professionals. Adding to this, our industry has also gone through massive disruptive change and continues to do so. We’re dealing with the same sorts of threats to our own futures.
COG Branding is all about SME’s and ensuring they pursue the SMART methods in achieving business growth. There is a saying that old time business leaders bang on about – ‘if you fail to plan, you are planning to fail’.
Though to be honest – there has never been more relevance in this term as it is in today’s volatile and competitive pandemic riddled business environment, where change is constant and competition is as fierce as its ever been.