Are you taking the branding of your small business seriously? You should be! Because it’s the key to a successful business.
The truth is, branding and marketing professionals are not actually magicians, surprising I know. Though our focus on the growth and survival of SME’s are much like that of the Accountants Professionals. Adding to this, our industry has also gone through massive disruptive change and continues to do so. We’re dealing with the same sorts of threats to our own futures.