Our Sydney Branding Agency Are Experts At Connecting Brand To Business.
We know that when we optimise our clients brand,
their business performs at a premium.
That’s why our group focus is to build brand equity,
for all our clients. We know this is a sustainable approach for long-term business success.
Why Partner With COG Branding?
Our point of difference – We Connect Brand To Business.
This methodology is one that has been proven to deliver project success and lasting business growth for hundreds of brands across many industries.
Through thousands of projects and brand experience COG Branding know that successful brands use the power of emotion to deliver lasting business outcomes. As a leading Marketing Communications Business we have worked with hundreds of clients for over 10 years and have observed that our clients who harnessed the power of emotion within their brand strategy, ensured they out-performed our other clients who weren’t brand strategy considerate.
Not many businesses understand that ‘brand’ is a key component to the success of their business. Your business can develop emotional branding that results in memorable experiences that help in forming the very fabric of your corporate identity. The information your business has captured to date about your customers can assist in unlocking their emotions and continue in delivering powerful outcomes. That’s were COG branding comes in.
Losing customers to a cheaper offer or a more convenient one doesn’t mean you should change the business positioning, it simply means that more focus is needed on the brand, its values and how well your business is communicating this. Customers define themselves through brands they use, so knowing this should make it simple to have business build in similar values to its brand based on the customers it wants to align with, right?
Well, you’d be surprised how may businesses don’t do this. Many brands COG Branding have worked on, with or along side, aren’t even aware that their business has a brand, and why it should be intimately connected to their business.
We’re a leading brand and marketing agency that knows there are clear distinguishable emotional characteristics that are clear in brands, though it’s not so clear for small to medium sized businesses.
Welcome to the COG Branding Group.
Learn more about your brand today (02) 9523 6007
At Our Core We’re A Creative Brand Agency
COG Branding Agency Sydney know that when we deliver strategic marketing solutions for our clients, their business performs at a premium.
It begins with clear communication at briefing from our management and leadership team, and continues right through to project success and aftercare nurturing from our graphic designers, digital marketers, website developers and brand strategists (we’re proud supporter of Aussie jobs for Aussie workers).
Our clients are a mix of small to medium enterprise businesses through to large multi-national corporate organisations. We love partnering with clients that understand first class brand, marketing and communications solutions make a real lasting impact on their business and its ability to perform year on year – plus we often become friends through our client partnerships that last years.
Located in Cronulla, our Sutherland Shire branding agency is big enough to match it with the bigger agencies in Sydney town while remaining more competitive… (we can see them from our office).
COG Branding are a Full Service Communications Agency and our entire suite of business solutions are generated under the 1 roof. Our team are career professionals and formally educated in graphic design, digital marketing, brand strategy, printing, communications and project management – working as a single cohesive unit for you, our client.
If you are seeking the premium in brand management solutions from a leading Creative Agency in Sydney, reach out today and begin building a strong agency / client relationship that is key in generating sustainable business growth.
Contact us today for a no obligation briefing and free quote, plus learn more about how COG Branding can connect you brand to your business.
Start a relationship with a leading Sydney Branding Agency today.
For no obligation briefing and quotes call our studio today on (02) 9523 6007
How Our Branding Agency Works
SME Experts Ready To Serve.
Our brand and design agency is unique in that we have the team and resources to offer small to medium sized enterprises (SME’s) at-call ongoing desktop support. Hour by hour, day by day and year on year.
The COG Branding service suite is structured into clear print, design, digital and strategy departments, and these skills are made instantly available to your team by using a range of unique desktop and mobile softwares that enable communication to flow freely and efficiently between your team and our team.
As a leading Sydney Brand Agency our use of technology and digital virtual tools allows us to structure dynamic relationships with our clients can that be located anywhere in the world. COG Branding operate in a global economy and we are aware that our services need to be at call 24/7, delivering support and solutions.
Our focus is long term relationships. Simply because when our team of creative designers and digital producers dedicate themselves to your brand and business for months at a time our knowledge and experience grows, compounds and turns us into experts on your industry with an intimate understanding of what is required to achieve success.
The longer our brand experts work deep within your brand and business – the more knowledge we gather. With our agency approach including research, analytics and insights it means what we learn is transformed into actionable strategies for your business to assist its performance in your market. We help you win!
The COG Branding team are passionate about all the brands we are entrusted with and intimately understand that our clients are relying on us to work hard to succeed at every opportunity. When our clients brands grow, so do we.
Think of the COG Branding Group as an integral element to your businesses engine. You set our team spinning and they will deliver the full service branding agency solutions.
Brief Us For A Free Quote (02) 9523 6007
Our Full-Service Branding Offer
Marketing Communications (Mar comms) channels your brands focus on any way your business can communicate a message to its targeted market. Mar Comms tools include advertising, personal selling, direct marketing, sponsorship, communication, branding, online promotion and public relations.
From years of experience as a premier Sydney Marketing Agency we’ve become accustomed to realigning old beaten up marketing strategies that were developed in a different era that perhaps were once relevant and on-point, though in today’s business world have become redundant brand thinking. Click through to learn how our Marketing Agency develops and redefines your company communication strategy that truly considers your audiences needs.
We’re a proud Sydney Digital Agency – we’ve been able to deliver all of our digital support for our clients in-house in our Cronulla headquarters. In a time where the trend is to offshore complex digital projects to India or the Philippines in the pursuit of a cheaper service – COG Digital has continued to provide first class digital and website development services to our clients the world over while remaining 100% Australian.
Our digital services are for large organizations and businesses as our web development team follows standard methods like Agile methodologies while on website development projects. Though we also offer small to medium sized businesses a direct single website developer resource to remain cost effective in any website design project.
All our digital projects are a collaborative effort between the COG Branding Group departments (design, digital, strategy). Our digital team is made up of front-end developers, back-end developers and lead by our experienced and proven senior full-stack developers.
Click through to learn how COG Digital can develop your next website or online digital product.
The unique offer from our Sydney Print Agency is that all our design projects that require printing are seamlessly entered into our print production workflow.
We’re experienced in all types of digital and offset printing and maintain a national network of trade print suppliers that enable all our print design and print marketing to remain cost competitive. These long term print supplier relationships allow us to offer competitive costings using first class print methods and stock finishes. This network also allows us to deliver a reliable nationwide direct mail service.
As the output from the COG Design team typically deliver projects such as corporate stationery, annual reports, marketing flyers, brochures, catalogues and Point-Of-Sale (POS), COG Print has the ability to offer the right advice on stock selection and production methods for your printing project too.
For more information on how we can deliver first class printing and competitive quoting for your printing project simply visit COG Print today.
A dynamic and experienced Sydney Design Agency – our career professional graphic designers deliver all of our graphic design and branding support for our clients in-house in our Sutherland Shire design studio. In a time where the trend is to do-it-yourself online services or attempt to build brand strength through offshore services – COG Design has continued to provide the premium in design and brand visual communications to all our clients the world over. COG Design remains 100% Australian and we’re proud to employ and support Australian careers.
COG Design agency provides graphic design services for all sized businesses, from large multinational organizations through to small local sole trader businesses. As a Sydney design studio with a smaller team that the bigger Sydney city agencies, we are able to quote our design jobs competitively that suit all business types while still providing first class brand communications and marketing collateral.
Utilising the strength of the COG Branding Group, all our clients design and branding projects receive the support from the collaboration of the design, digital and strategy resources. Our Sydney graphic artists know that great design and brand identity if often comprised of strategic thinking and dynamic marketing savvy, so the flat structure of the COG Branding group enables high quality design outcomes for all our clients branding projects.
Learn how COG Design can take your brand to the next level and get in touch today.
The benefit of having a department like COG Strategy as our Sydney Strategy Agency is that it allows every single project that comes through our Cronulla studio to be refined and assessed from a strategic perspective. While many brand, design and marketing briefs from our clients won’t have a piece of strategy included in the proposal, the fact that we’re a brand strategy agency, inherently COG brand Strategists influence the rest of our teams thinking and approach to branding and our clients businesses.
COG Strategy are dynamic thinkers, commercially savvy with neat business acumen. Our brand strategists are a valuable resource for any brand and business needing a clever digital strategy, a campaign strategy with wow-factor or innovative ideation. Our Sydney Strategy Agency injects your marketing activity with smart thinking that will cut through and win in your target market.
Our approach to brand strategy is all about analysing behaviour, data, traffic, and metrics – all to better connect our clients brands with their businesses. By default our approach is analytical and this ensures the advice we deliver to our clients who need a more sophisticated brand is accurate, true and well researched. We have brand strategy and business strategy at our core, simply because we know it’s key to the success of the brand sour clients trust us with.
Brand promotion is often done best for some of our clients by promotional products. The COG Promotional Agency offer is made possible by the strength of the COG Branding Group resources, and as a full service Sydney branding agency we can specialise in designing, producing and delivering first class quality promotional items for Australian businesses.
Our online promotions service is supported by COG Design graphic designers, COG Strategy brand strategists, and the groups broader brand managers, logistics and production teams. For competitive quoting for your promotional products project simply visit COG Promo to get started.
COG Design is the Sydney creative agency designing strategically to connect brand with business. Our branding services all all encompassing offering comprehensive brand reviews, brand asset audits and innovative design solutions to identified brand issues.
Our design service suite includes logo design, corporate identity and brand identity solutions, brand guidelines, creative direction, packaging design, signage, outdoor media (OOH), wayfinding design, website design, social media marketing content, illustration and animation services.
COG Digital is the full service Sydney Digital Agency with a key focus on delivering value, innovation and leadership for our client partnerships. This means the websites, eCommerce, digital marketing and hosting services we offer and support are the most appropriate for our clients.
Our digital service suite includes website design on open source platforms such as Magento and WordPress, and also cloud based eCommerce platforms such as Shopify and Big Commerce. Our solutions include the integration of API’s, ERP’s and CRM’s. Our team are Social Media experts, Search Partners, Email Marketing guru’s and SEM, UX, CX and SEO professionals.
COG Strategy is our groups strategy resource. Delivered as the Sydney Strategy Agency our focus is to deliver clarity, value and business acumen via strategic thinking, research and strong insights.
As the COG Branding Group focus is on connecting brand to business, the brand strategy solutions follow this lead. This ensures the brand strategy, business strategy and research services we provide our clients intimately address the emotive components to brand – those that stimulate and connect the consumer, and the all important business elements that primarily determine profitability and a sustainable business model. Our brand strategists accept strategy briefs from all clients and industries. While our client partnerships benefit from having a core strategy offer behind the other marketing disciplines they might engage our team for, our strategy products and services are easily adaptable into other shared teams and collaborative efforts.
Our strategy services includes brand strategy, business strategy, campaign strategy, brand audits, market research and insights, trend forecasting, ideation and new product development, digital strategy and of course general marketing strategy.
Our print services are great value for our design clients and well received, and as a leading Sydney Printing Agency our printing and production services are best suited to those businesses needing design, print and delivery services all streamlined into one service.
Our graphic artists are skilled at taking corporate print documents, marekting collateral and packaging design from concept through to final press ready artwork and also handling all print production and delivery elements.
Our print service suite includes an online printing shop, digital printing and offset printing, direct mail, packaging, point of sale (POS), outdoor media and much more.
Our promotional product services are great value for our client needing a fast online Sydney promotional product agency. The COG Promo product service is a true representation of the strength and depth of the COG Branding Groups offer as our product marketers are experts at promotional product marketing and taking a concept from ideation through to being a reality for your business.
Our promo service suite includes an online promotional shop, product marketing and development, promotional marekting, event marketing and merchandise supply and delivery.
Leadership and Experience
COG Branding is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career, Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.
“For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!
Briefs and Quotes
Phone (02) 9523 6007