G12 – The Brand And Marketing Growth Equation

  • We care about your clients numbers as much as you do – we’re just focused on a different part of their business… the brand!

    Strong brands build equity, resilience and pursue sustainability. G12 ensures accuracy in the allocation of the marketing investment for SME’s by considering the businesses numbers.


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  • So what is G12?

    It’s an algorithm that considers the business EBIT to determine the level and type of investment in brand and marketing activities.


    We’re a service provider just like you. And our clients also come from a variety of different areas, needing us to do stuff that they can’t.

    Important stuff that impacts the numbers. Like eCommerce, Digital Marketing, and importantly build brand equity. With COG Branding as a Marketing Partner using a savvy approach in G12 – your clients will have this.

    G12 is closely connected to the COG Branding SME Product Suite, and through this connection we’d like to build a new supplier partnership with you firm. Refer the COG Branding and Marketing services to your clients and increase their likelihood of success, growth and survival into 2021.

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    Please provide your most preferred time and day for me to call you.

    Email Luke.Sullivan@COGbranding.com

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    Your Message

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  • Deloitte.

    COG Branding is absolutely thrilled to be engaged as a design, digital and strategy provider to the Deloitte Small Business Digital Champions Project.

    The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.

    Read More About That Here

What Should You Expect With A COG Branding Partnership?

For the most part we’re all about the long play – sustainability in marketing investments. 

Brand Experience

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Leadership and Experience

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  • COG Branding is led by Luke SullivanA dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

    The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.

    For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!


    Let’s jump on a call at your convenience to learn how we can get started.

    Phone (02) 9523 6007

    Email Luke.Sullivan@COGbranding.com

  • Your Name*

    Your Email*


    Your Message