Introducing to G12 marketing growth equation for Australian small business.
We know your business and brand can thrive with the G12 marketing growth equation from our leading Sydney marketing agency. It’s been developed specifically for Australian small business. The COG Branding single minded focus is to ensure our small business clients build equity in their brands, and to ensure that a strategy that ensures growth and survival is sustainable.
What is G12 marketing growth equation?
G12 is proudly intellectual property, and COG Branding celebrate the fact that the genesis was the Australian small business community that formed the framework for G12.
It’s an equation that our marketing agency considers key elements (eg: EBIT) to determine the level and type of investment in brand and marketing activities. We take a business EBIT and match it against G12 allowing marketing performance, brand equity, and sustainable growth to happen.
G12 is underpinned by
Forming an integral link to applying any initial brand and marketing strategies to a business via a 7-step process
G12 KPI's
Reduce spend, charge more, close more sales, operate more efficiently, increase referrals
G12 deliverables
Greater brand recognition, higher value in service and product offering, higher confidence in the business transaction and higher productivity of the business
The unique element to G12 marketing growth equation is that it’s purposefully designed for small business.
This marketing growth equation was born from our branding agency working intimately with SME’s for over a decade on their business development initiaitives. G12 ensures accuracy in the allocation of the marketing investment for your small business and brand by primarily considering your businesses numbers. Important because marketing and branding agencies tend to sell a promise, as opposed to providing a sustainable marketing strategy that correlates with the company’s financial position.
COG Branding began using G12 through the Australian Government Business Grants and the Digital Transformation stimulus projects that were created to support small business and the onboarding of digital products, processes and softwares that would make them more competitive. This stimulus program in particular was tendered out to market, in which Deloitte won, and Deloitte awarded COG Branding the opportunity to work with the recipients of the stimulus funding to actively perform the digital transformations.
The Australian government’s research revealed the key insight that our Australian small business community was falling behind the rest of the world when onboarding new technology and remaining competitive. Here an opportunity presented itself to refine the COG Branding product suite and service approach, and have Deloitte and the Australian Government review it, approve it and allow us to implement it into the stimulus grant recipients businesses.
Via our brand and marketing service suite we achieved outcomes such as
- a robust business model.
- a more competitive offer.
- resilience in tough times.
- strategic growth.
G12 is underpinned by
- Forming an integral link to applying any initial brand and marketing strategies to a business via a 7 step process. (Using the EBIT is 1 of the steps, though not mandatory).
- G12 KPI’s: reduce spend, charge more, close more sales, operate more efficiently, increase referrals.
- G12 Deliverables: greater brand recognition, higher value in service and product offering, higher confidence in the business transaction and higher productivity of the business.
What makes G12 Special?
G12 challenges how traditional marketing investments are made and the relationship between small business and marketing agency.
The standard process is –
SME Engages Agency > Build Brief Toegther > Agency Management Fee (variable) > Marketing Strategy > Media Buy Fee (variable) > Marketing Campaign Roll Out
Though with G12 it looks like this…
Engage COG Branding > Run G12 Equation > Product Selection is made > Product Deployment > Aftercare and Reporting
A key point of difference is that G12 determines what COG Branding products to activate and what to what financial investment. This aligns the company past, present and future reality with marketing activity that is tailored, feasible and strategic. The power is in the COG Branding Product Suite.
Free Briefing
Book In With The COG Team On Your Marketing Requirements. We can discuss what you want to achieve, the broader vision and business objectives, available assets and how our solutions meet your requirements.
Our purpose
We’re the marketing automation services COG in your business engine.
Project Management
Project Management Solutions, Software Implementation, Process Development.
Workflow Management
Workflow Management, Software Solutions, Team Development.
Automation
Software Integration and Selection, Process Automation.
eCommerce
Technology Assessments, eCommerce Integration, Website Assessments, Trading Strategies.
Digital Transformation
Business Assessment, Resource Allocation, Software Planning and Strategy.
Growth (G12 Growth Equation)
COG Branding proprietary growth equation specifically for small Australian businesses.
COG Branding Product Suite
Our services are suited for businesses of all typesWhat makes COG Branding unique is that our focus on providing Australian Small Business true value, ensures our products and services are logical, common sense and suited to our market and economy. Requested the COG Branding product guide to see if we’re the right brand and marketing partner for your organisation.