COG Branding Principals

  • Strong principles drive real purpose.
    The fundamental truths and propositions that serve as the foundation to the COG Branding belief and value system, influence our behaviours and validate our actions.

  • COG Branding is Honest.

    Our clients deserve to see who we truly are.
    Anyway, being who we are is much easier than trying to cheat and pretend COG Branding is
    something it isn’t.

  • COG Branding is Considerate.

    We know that small business owners have reached the place they are in whether it be on purpose, by fortune or by mistake. Decisions made from personal value, error from a different time or purpose and reason from someone who is no longer in the business.

    Our job is not challenge this, yet it is to support it and see how we can build on this.

  • COG Branding is Versatile.

    Our approach ensures we treat each client’s needs, goals, and objectives individually.

    And by that we mean our approach is not rigid, it is fluid and adaptable.

  • COG Branding is Trustworthy.

    We know when we’ve earned the trust from our client, we’re then doing a great job. And here the exponential curve begins to our services, once we’re in the sweet spot we power forward for our SME clients and their businesses.

Leadership and Experience

  • cog-design-agency-sydney-team_1

  • COG Branding is led by Luke SullivanA dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

    The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.

    For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!

Brand Experience

  • cog-Design-marketing-experience_Sutherland-Shire-Council_1

  • cog-Design-marketing-experience_boost-mobile

  • cog-Design-marketing-experience_century_21

  • cog-Design-marketing-experience_deus-ex-machina

  • cog-Design-marketing-experience_sony-music

  • cog-Design-marketing-experience_rip-curl

  • cog-Design-marketing-experience_red-bull_1

  • cog-Design-marketing-experience_quiksilver

  • cog-Design-marketing-experience_fiducian

  • cog-Design-marketing-experience_nsw-government_1

  • cog-Design-marketing-experience_rentokil_1

  • cog-Design-marketing-experience_ultra-tune


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  • cog-branding-agency-sydney-small-business-champions

  • Deloitte.

    COG Branding is absolutely thrilled to be engaged as a design, digital and strategy provider to the Deloitte Small Business Digital Champions Project.

    The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.

    Read More About That Here

What Should You Expect With A COG Branding Partnership?

For the most part we’re all about the long play – sustainability in marketing investments.