Branding Solutions for Australian Small Business

  • Our People Are Key – Focused On Using Our Proprietary Methods To Ensure Aussie SME’s Survive and Grow. 


  • We Are People First.

    Our people are what drive our decisions and deliver our methodologies. While we use innovative technology and dynamic marketing strategy, people make all this come together.

    The COG Branding team put Small Business at the centre of their purpose. Everything COG Branding does is geared towards ensuring Australian small businesses survive, achieve sustainable growth and build equity in their companies brand.

    The connections our people make with our clients businesses and brands are a core reason we’ve been trusted with hundreds of Australian SME’s over the years. Our clients businesses and brands occupy our desks, our schedules and our mind.

    Learn Our Principals –

  • Understandable Activity.

    Our brand and marketing solutions are purposefully understandable for Small Business. Our approach is to deliver advanced technologies and complicated strategies – though deliver them in simple terms so all key stakeholders of an SME can decipher and join in on the pathway forward.

  • Our Approach.

    We’re deliberately structured to provide the highest value for Australian small businesses. We approach branding and marketing as a core business objective, and ideally bring ‘brand’ into the business owners conversation.

    We know that when we connect brand to business, the opportunity for automated success begins. We also understand that a strong brand will provide strength and act as a support mechanism during times of adversity (cue Covid-19 Pandemic).


Our Business Units

A full service suite of brand and marketing services tailored to Australian Small Business (SME’s).

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    Visit COG Design
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    Visit COG Digital
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    COG Strategy
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    Visit COG Print
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    Visit COG Promo
  • Our Proprietary Methods

    Increase the tactical performance value of your SME with our suite of proprietary technology, strategy and services.

  • G12

    This is COG Branding’s SME Growth Algorithm. G12 ensures accuracy in the allocation of the marketing investment for SME’s by considering the businesses numbers. G12 works hard for a small business in looking to reduce spend, charge more for products and services, close more sales, increase referrals and operate more efficiently. It’s been proven to deliver greater brand recognition, higher value in service and product offering, higher confidence in the business transaction and higher productivity of the business for Australian SME’s.

    Learn About G12 –

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  • Velocity Digital Marketing

    This is a unique approach from COG Branding and how we deliver cutting edge digital marketing specifically for an SME. In combination with G12, Velocity enables SME’s to utilise the opportunities presented into today’s complex digital landscape. The Velocity methodology was designed after years of working with Australian small businesses in an ever growing competitive environment. The key focus of Velocity is to build brand equity and attract new business to survive and ideally grow.

    Learn About Velocity –

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  • Deloitte.

    COG Branding is absolutely thrilled to be engaged as a design, digital and strategy provider to the Deloitte Small Business Digital Champions.

    The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.

    Read More About That Here

What Should You Expect With A COG Branding Partnership?

For the most part we’re all about the long play – sustainability in marketing investments. 

Brand Experience

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Leadership and Experience

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  • COG Branding is led by Luke SullivanA dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

    The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.

    For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!


    Let’s jump on a call at your convenience to learn how we can get started.

    Phone (02) 9523 6007


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