COG Digital connects our clients brand to their business.
Our digital solutions are focused on building brand equity. We know that when brand is at a premium the cost of customer acquisition is low, thus business becomes more profitable and customer retention will be higher. Good reasons to keep a more considered and managed brand up front wouldn’t you say?
This is our approach for not only COG Digital but for all our business units, brand equity exists for all branding disciplines. It is key to why our clients build long term partnerships with our team, it is also why we are entrusted with our partners brands and businesses.
Our services and products save our Sydney clients time by delivering innovative digital strategy and dynamic technical solutions to problems that are more often than not impossible for our clients to solve on their own, such as eCommerce and SEO. As their technical knowledge and skill set is beyond what is required they can’t possibly be dedicated to getting positive outcomes first go. Plus they’re usually to focused on running their business than working on it. After all, 2017 is more often than not digitally focused.
Technical mistakes (digital) are inherently costly, plus they also can be detrimental to hard fought and won brand equity. So for a small business these two elements are critical to nurture and build. It’ll ensure that your small business is around next month. If you were smart enough to start your own small business you’ll be smart enough to understand the above.
If you would like more information on building brand equity in your digital assets call COG Digital today on (+61 2) 9523 6007
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At the core of any Accountants Professional is an unequivocal dedication to an SME’s numbers. The binding element here is that for the Branding Agency – it’s often all about the numbers too. Success being validated by data sets, analytics and sales results, derived from a core set of acronyms like ROAS, CTR, CPM and AOV.
The truth is, branding and marketing professionals are not actually magicians, surprising I know. Though our focus on the growth and survival of SME’s are much like that of the Accountants Professionals. Adding to this, our industry has also gone through massive disruptive change and continues to do so. We’re dealing with the same sorts of threats to our own futures.
COG Branding is all about SME’s and ensuring they pursue the SMART methods in achieving business growth. There is a saying that old time business leaders bang on about – ‘if you fail to plan, you are planning to fail’.
Though to be honest – there has never been more relevance in this term as it is in today’s volatile and competitive pandemic riddled business environment, where change is constant and competition is as fierce as its ever been.
Brand Audit for The Fiducian Group. The Fiducian Brand Audit is a measure of a brands performance against key business objectives and evaluates industry presence.
Elephant In The Washroom for Rentokil Initial by COG Digital
COG Digital are proud to have launched the global eCommerce solution for Deus Ex Machina