There are some key things to understand when choosing a Sydney Branding Agency for your branding and marketing communication projects.
This choice can turn into a branding company partnership that lasts more than a couple of business cycles
Navigating the world of marketing and branding is a difficult task for many Sydney professionals and business owners. COG Branding understand your time is already spread across various other tasks and advertising your own business is sometimes left to the times of the day when all the important stuff is already done or the evening time long after your workers have gone home. Many Sydney business owners need a reliable business coach or business partner to manage their brand agency connections, or find a Sydney branding agency to take care of the companies branding needs. The recent surge of small branding agencies across Australia in recent times has made the choice for the best branding company to partner with a difficult choice to make. The bigger Sydney Branding Agencies are getting smaller as business becomes more competitive and working from home becomes more normal. What doesn’t help this brand industry division is that many of these small start-up brand and marketing agencies have little experience and are learning as they go often from your dollar.
Choosing the right brand agency to partner with is critical to your business success and the all important bottom line. The wrong partnership can quickly evaporate your budget and impact your branding in a bad way. So, here is our recommendations for finding a Sydney Branding Agency that can help your brand grow and manage your marketing effectively.
Understand your companies branding needs, which will then highlight your available marketing budget.
The first step in the decision process is understanding your company needs and expectation of a branding agency. The more clarity you can add with your briefing to any marketing firm that describes your business needs in terms of branding, digital marketing, ecommerce websites and general brand strategy the more enriching your conversations will be with any Sydney Branding Agencies you decide to engage in the casting process.
Understanding your businesses marketing budget and what your owners and management is allocating to brand development is needed before you begin the casting process. Branding Agencies rarely set firm prices – we’re not selling bed linen. It’s a pay-by-the-hour industry and you are paying professional brand managers and marketers their time to solve complex business projects. So how long building your brand to success takes is obviously worth something and then some.
The best designers and marketers can work with any reasonable budget and manage your expectations accordingly. When hiring COG Branding Agency we exceed expectations – that’s what our business owner demands anyhow!
Request that full transparency is on offer.
The first issue that you should look out for is the grey area or lack of transparency in basic questions or situations – this is often overlooked though it shouldn’t be. Assess a branding agency’s website (like COG Branding Work), if their physical office address isn’t immediately visibile or found, or their is peoples names or profiles and identities proving they are real professionals in Sydney, or if there are no case studies or a showcase of their work proving their legitimacy as a Sydney Branding Agency, then this agency is likely not worth adding to the short list for calling or meeting. If an agency looks seems to be eluding to something or not forthcoming with basic information, then it probably is. This task is a very simple one that separates the tourists from the professionals. There are also many offshore marketing agencies now offering cheap-as-chips solutions with big promises, though ‘cheap’ doesn’t always mean “its the best”.
Most of COG Branding Agency Sydney customers come to our Sutherland Shire office immediately after a bad experience with offshoring to Phillipines for example and wish they came to us first. Your business image is not worth jeopardising and its ability to execute professional marketing shouldn’t be compromised by a few dollars. We’ve seen this too many times and it makes us genuinely sad. Full transparency should be one of the first things on the list when choosing the right Sydney Branding Agency for your marketing communication projects.
Does your brand agency have the cred?
Credibility is key, though often the more branding awards and trophies means the fee will be top dollar. But that’s ok as if you want the best branding agency in Sydney you obviously have to pay for it. Remember, brand experts, designers and marketers have spent their whole career working on their skills, they have been formally educated in their field and they will have years of experience in solving complex branding problems. Like a dentist, you have a bad tooth you don’t want a hack taking a gamble on fixing it. Best advice is to review and understand the agency’s credibility and their experiences and see what they’re worth. Read through any client testimonials, review sites like Clutch or online reviews, and check to see if these are authentic testimonials.
Don’t be shy in asking for references from the branding agency and their other clients, you can also ask them what jobs tanked and didn’t end smoothly. All marketing companies have had a bad experience here and there, you’ll find when you get a clear answer here it truly shows their legitimacy as a Sydney Branding Agency.
Obviously looking at a branding agency website specifically for ‘branding’ it should look great, and work fantastically! This is their game so it should be great. Any company advertising in Google As for instance is usually a reliable business as they have staff to pay and a business to run, so you will be importent as a customer. For instance, search COG Branding Agency Sydney and watch us come up to the top. We care and need to continue doing good branding for our Sydney clients. Just a small piece of proof that is needed.
Sometimes all the experience in the world can be misleading.
If you are needing a specific branding skill set, you will no doubt look for a brand agency that has experience in your industry. Though note, most good Sydney agencies will be able to cross their experience ever from one industry to another. Good designers have a skill in understanding communication, brand story telling and creative direction requirements a company needs to complete. So if you have found a Sydney marketer that looks great but doesn’t have the industry experience, ask about how they might be able to cops over their skills and if there is a similar project they can use to cross reference.
COG Branding has worked directly in many industries and understand that one approach does not always work for all. So open up dialogue with you agency and ask how you think they will use their experience to meet your branding brief and specific industry requirements. A good brand marketer will be able to take a damaged brand and make it right, regardless of the industry or content. Mostly our branding agency knows our new approach to a damaged or incorrect brand will realign and rebrand what is needed. We won’t throw the baby out with the bath water but we will take what is still valuable and build on it. We’re a top branding agency and our team can evaluate your industry, your competitors and devise an effective and strategic branding solution.
Be fair, and take into consideration both the agency and you the client.
Most design agencies will refer to “the client side” and “the agency side”. COG Branding are obviously on the agency side, where you the client is on the client side. When you understand the brand agency and their requirements to run a successful and growing business you’ll understand they need to answer to their own Gods too. The quicker you know their position you you’ll appreciate what they have to do to make it happen as a Sydney Branding Agency. They will have their client services managers, their senior management their designers and creative directors. They’ll have their own IP and systems and processes which no doubt have been refined over hundreds of projects over years. So you need to respect that as they are experts in solving your problems. Remember, you’ve come to them for help, and help you they can. So listen to their advice, but importantly understand their position and what processes they will take to reach the end results. Here the clarity you will achieve will help you build a long term relationship with your chosen Sydney Marketing Agency.
COG Branding will dedicate an account manager for you and here the relationship is key. Our team has had experience working on both client side and agency sides and it’s our advantage because we consider both sides during the early stages and understand the solution our branding agency needs to deliver your business.
You’ll ideally make a short list of Sydney Branding Agencies. Obviously COG Branding wants to be the one for you! Have you asked yourself what you and your company really needs from this client agency relationship. Everybody is seeking something a different from their branding agency relationships and if you can use the analogy of the dating game to this relationship then you’ll know that choosing a brand agency is like finding a girl or guy to date.
Marketing and branding is a really fun part of running a business when you partner with a great brand agency. Ideally you should choose an Sydney branding agency that you feel as though you will be able to have a laugh with, not hold back how you feel honestly and hopefully aligns with your comms team personality types, characters and generally ‘feels’ right.
My name is Luke Sullivan, and I am the business owner here at COG Branding. I enjoy working with clients who respect our opinion, myself and out team will always call it straight. Plus we all need to enjoy your working lives – this is key. We know clients who like their business will naturally do better. When you enjoy what you do your general day to day working life it will result in a stress free and positive business retaliation for myself and my our team.
We’re A Proven South Sydney Brand Design Agency
COG Brand Agency Sydney know that when we optimise our clients brands, their business performs at a premium.
We start all projects with a comprehensive briefing and clear communication that is lead by our brand management team, and continues right through to project success and aftercare nurturing from our graphic designers, packaging designers and website designers. Plus we’re proud supporter of Australian Design Careers and regularly engage the local design community on websites like The Loop.
The clients that use our Brand Design services are a mix of small to medium enterprise businesses – here our value is truly transferred directly to our clients. We often become friends through our client partnerships that last years because our creative company loves partnering with clients that understand first class brand design and communications provide a real lasting impact on their business.
Our Brand Agency is located in Cronulla, Sutherland Shire, south of Sydney. We’re a hungry outfit and haven’t stopped doing our best since we opened our doors over 10 years ago. Our entire suite of graphic design solutions are generated under the one roof, by a team of career professionals that are formally educated in graphic design, digital marketing, brand management, printing and website development.