A good business card is like a kick-ass tie; it won’t make you a better person, but it’ll get you some respect.
We know that when brand is at a premium the cost of customer acquisition is low, thus business becomes more profitable and customer retention will is higher with a more considered and managed brand up front.
Tough Monday, Keep it Simple. Brand is not what you say it is. It’s what they say it is.
Connecting Paddock to Plate event by Rentokil Initial